Tuesday, December 14, 2010

NO PROBLEM grosses 29.5 crore in its opening weekend

Eros International Media Ltd (Eros International), the largest studio in India has announced a gross collection of Rs. 29.5 crore worldwide with Rs. 25 crore in India (net collection: Rs. 16.5 crore) and Rs. 4.5 crore overseas in its opening weekend. The film produced by Anil Kapoor Film Company, Rawail Grandsons Entertainment & Software and Spice Entertainment released across cinemas on 10 December 2010 in more than 1,200 screens worldwide. Director Anees Bazmee's latest comedy stars an ensemble of multi-talented actors, Anil Kapoor, Sanjay Dutt and Akshaye Khanna along with Sushmita Sen, Kangna Ranaut and Neetu Chandra.
Speaking on the film's opening, Nandu Ahuja, Sr. VP, Distribution, Eros International Media Ltd said, 'NO PROBLEM opened reasonably well on Friday and picked up over the weekend. Despite the cold wave in North India, the film picked up well over the weekend. We are anticipating a steady run for the film over the week.'
Pranab Kapadia, President - Distribution - Eros International plc added, 'In line with the current flavour at the box office, Eros International tastes success yet again with NO PROBLEM. A multi star cast comedy - Anees Bazmee style, fun filled entertainment for the whole family has grossed remarkable collections in US, UK, UAE, Australia, Mauritius, Fiji and Pakistan. With school holidays and the festive season starting this week, we expect the film to continue its hold on the box office. '
Kamal Jain, Chief Financial Officer, Eros International Media Ltd said, 'Investing in NO PROBLEM has been a profitable venture for us. As a studio, we have a unique model that includes co-production with leading producers which enables us to optimize costs while obtaining creative output. On the other hand, our de-risked monetization strategy comprising theatrical MGs, pre-sales to satellite, international territories and other ancillary rights ensures that we turn profits by managing costs and maximizing revenues' 

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